Home Culture Cinemas Offer Night-Time Deals: Hong Kong’s Night-Time Economy Initiative

Cinemas Offer Night-Time Deals: Hong Kong’s Night-Time Economy Initiative

Broadway Cinema Mongkok

In support of the government’s night-time economy initiative, citizens in Hong Kong can now enjoy discounted movie tickets at 12 cinemas of Broadway Circuit at HK$50 after 9 p.m. from September 7 until September 27. Additionally, the Mong Kok cinema will offer tickets at only HK$35 after 11 pm. However, these discounts do not apply to movies played in the circuit’s VIP theaters, 4DX movies, IMAX movies, special programs, movies related to film festivals, and those under special arrangements with film distributors.

The government is set to kick off “Hong Kong night fun” next Thursday, which will run until next year, while mainland workers will enjoy an eight-day “super golden week” between September 29 and October 6 for the Mid-Autumn Festival and National Day holidays.

To attract people to Lan Kwai Fong, the president of the Chinese Manufacturers’ Association of Hong Kong, Allen Shi Lop-tak, suggested distributing night-time consumption vouchers to tourists and giving free desserts or dining and drinks coupons. “Those vouchers can only be used after 9 pm,” Shi said.

Chief Executive John Lee Ka-Chiu announced that the National Day fireworks will return at Victoria Harbour on October 1 after a five-year absence. The fireworks display will be held at 9 pm, jointly sponsored by HKT Limited and FWD Life Insurance Company (Bermuda) Limited.

The hotel sector hopes room occupancy could reach at least 90 percent and hotels would launch more special dishes and drinks. The executive director of the Federation of Hong Kong Hotel Owners, Caspar Tsui Ying-wai, said, “We will have a bunch of hotel discounts. But we are not talking about prices here. We are talking about the content such as special dishes and drinks, as well as tourist attractions. We have to be well prepared for all of these.”

The chairman of the Antiquities Advisory Board, Douglas So Cheung-tak, said members of the public and visitors could visit historical constructions at night or take part in activities such as music shows. “Maybe we can organize some guided tours in places near Tai Ping Shan Street, or even to have tours themed as ghost stories at Tai Kwun as Halloween is coming at the end of next month,” So said.

Simon Wong Ka-wo, president of the Hong Kong Federation of Restaurants and Related Trades, said the night market may have a better reception if it was held near Causeway Bay Typhoon Shelter and should include familiar food brands. He hoped the night market could become a tourist attraction.