BAGUIO CITY, Philippines — The annual Panagbenga Festival is proving to be more than just a colorful celebration, emerging as a critical economic lifeline for this mountain city, festival organizers and tourism officials said Thursday.
The Baguio Flower Festival Foundation reported generating PHP6 million in tax revenues for 2024, while simultaneously providing a significant economic boost to local businesses and regional flower growers.
“The festival has helped Baguio recover economically since the 1990 earthquake,” said Anthony De Leon, executive committee chairman. “We’ve created an event that benefits many sectors.”
The monthlong festival attracts approximately 450 vendor stalls showcasing products from micro and small enterprises nationwide. From street food vendors selling fish balls and barbecue to artisan craftspeople offering woven textiles, businesses experience a substantial uptick in foot traffic and sales.
Flower growers in Benguet province have particularly benefited, with elaborate festival floats requiring extensive floral arrangements. A single parade float can cost up to PHP500,000 in flowers and labor.
Department of Tourism Cordillera Director Jovita Ganongan noted the festival’s tourism impact, pointing to packed transportation hubs and increased consumer spending on accommodations and services.
“Crowded bus stations and heavy traffic indicate strong tourist engagement,” Ganongan said. “It’s a positive indicator of economic activity.”
The Panagbenga Festival continues through the month, promising continued economic stimulus for Baguio City and the surrounding region.
