Hong Kong is targeting a significant tourism boost in the first half of 2025, with government officials projecting a 50% increase in visitor numbers through an ambitious lineup of over 90 mega events, officials announced Tuesday.
The city expects to attract 840,000 tourists through a diverse array of festivals, conventions, and sporting events, potentially generating an estimated HK$3.3 billion in economic activity — a 40% jump from the same period in 2024.
Deputy Financial Secretary Michael Wong highlighted the government’s evolving strategy for event management, particularly in mitigating weather-related disruptions. Drawing inspiration from mainland China’s event planning techniques, Wong emphasized flexibility, such as adjusting drone show parameters to ensure event continuity.
“If original plans call for 2,000 drones, we can adapt by reducing the density to around 400 drones, ensuring the show goes on,” Wong told reporters during a press conference.
Culture and Tourism Minister Kevin Yeung acknowledged the inherent challenges of outdoor events, particularly those susceptible to meteorological uncertainties like cross-harbour swim competitions. While recognizing potential tourist disappointment from cancellations, Yeung remained confident that such incidents would not significantly damage Hong Kong’s reputation as a premier event destination.
The government’s proactive approach signals a strategic effort to reinvigorate the city’s tourism sector, positioning Hong Kong as a dynamic and resilient international event hub.
The forecast suggests a promising trajectory for Hong Kong’s event and tourism landscape in 2025, reflecting continued economic recovery and strategic adaptation.
