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Hong Kong Launches Ambitious Politeness Initiative for Tourism

Hong Kong Launches Ambitious Politeness Initiative

Hong Kong’s Tourism Board is gearing up to launch a unique initiative aimed at cultivating a culture of politeness and hospitality in the city. In an announcement made by Secretary for Culture, Sports, and Tourism Kevin Yeung Yun-hung, it was revealed that a “politeness campaign” would be rolled out to enhance the experience of tourists visiting the Special Administrative Region (SAR).

The primary objective of this campaign is to improve the city’s hospitality standards and instill a spirit of respect and helpfulness among Hong Kong residents. Yeung emphasized the importance of creating a welcoming atmosphere for tourists and urged all citizens to actively participate in the campaign by showcasing Hong Kong’s unique characteristics to travelers.

Yeung recognized that tourists not only visit famous landmarks but also immerse themselves in local communities, just like any other citizen. He stressed that every Hong Kong resident should be aware that they may encounter tourists at any given time. This awareness, he believes, will contribute to a more positive and inclusive environment for everyone.

To promote the campaign and raise awareness among the public, a TV reality show will be aired in the coming month. This will be followed by a series of major promotional events designed to engage the community and encourage participation.

Yeung revealed that discussions were taking place with the Home and Youth Affairs Bureau and Education Bureau to establish a polite atmosphere in the city. This collaborative effort across various government departments underscores the significance attached to this initiative.

While the number of tourists has recovered to approximately 70 percent of pre-pandemic levels, Yeung emphasized that the focus should not solely be on surpassing previous years’ figures. Instead, the emphasis lies in analyzing recent data and identifying areas for improvement.

The goal for this year is to achieve a visitor count of at least 46 million, with an average stay of 3.2 nights and a minimum expenditure of HK$5,800 per visitor. These targets, if achieved, will contribute significantly to the tourism sector’s growth and overall economic vitality.

Yeung also highlighted that the planned monthly fireworks and drone shows were only a fraction of the efforts to attract tourists. Numerous large-scale events have been planned throughout the year to complement each other and entice visitors to extend their stay. By offering a diverse range of attractions, Hong Kong aims to provide an unforgettable experience for tourists.

Furthermore, the Tourism Board intends to focus on promoting in-depth tourism experiences, such as the CityWalk event, and plans to train tour guides to facilitate local trips. These initiatives are expected to further enhance the overall tourist experience and ensure that visitors leave with lasting memories.

As Hong Kong positions itself as a global tourism hub, the implementation of the politeness campaign demonstrates a commitment to creating a warm and welcoming environment for tourists. By encouraging the participation of all citizens and fostering a culture of respect and hospitality, Hong Kong aims to solidify its reputation as a premier tourist destination that goes above and beyond to provide an exceptional experience for visitors.

source: Hong Kong Tourism Board; Department of Culture, Sports, and Tourism