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Hong Kong Launches 5-Month Campaign to Energize Local Economy and Celebrate District Diversity

Night Vibes Hong Kong Campaign launched

HONG KONG — In an ambitious effort to invigorate the local economy and celebrate the diverse cultural tapestry of Hong Kong, Chief Executive John Lee Ka-chiu announced on Tuesday a five-month campaign that will showcase the vibrant day and night vibes across the city’s 18 districts.

Speaking ahead of his weekly executive council meeting, Lee expressed his vision for the campaign, which will highlight the unique characteristics of each district, promote traditional culture, and create a festive atmosphere that will captivate both residents and visitors alike.

To ensure the success of this grand endeavor, each District Council will establish a dedicated working group responsible for organizing and promoting a series of events and activities that capture the essence of their respective districts, Lee revealed.

The upcoming carnivals and festivals scheduled in each district will be imbued with different themes, serving as a platform to shine a spotlight on the distinctive cultural heritage that defines each area. Moreover, these events will incorporate fresh elements to infuse a renewed sense of excitement and engagement.

One noteworthy example is the Sham Shui Po district, which will embrace the digital age by featuring events that showcase digital products and offer immersive cosplay experiences. However, the most thrilling addition to this district’s lineup is the introduction of lightsaber dueling experiences, a sport that has recently gained popularity and promises to leave attendees in awe.

In April, the Kowloon City district will immerse visitors in the vibrant ambiance of the Thai Songkran Festival. This vibrant celebration will transport attendees to Thailand with a tantalizing array of authentic cuisine, mesmerizing song and dance performances, and even Muay Thai competitions. This cultural extravaganza aims to provide visitors with an immersive experience that transcends borders.

Meanwhile, the Tai Po district will captivate visitors with a captivating night market. This enchanting event will feature mesmerizing light installations that will illuminate the renowned Lam Tsuen Wishing Tree. Visitors will have the opportunity to create their own wishes using glow-in-the-dark wishing placards, adding a touch of magic and whimsy to the evening.

Chief Executive John Lee Ka-chiu emphasized that this campaign is not only aimed at boosting the local economy but also at fostering a sense of pride and appreciation for the rich cultural heritage that thrives in Hong Kong. By showcasing the distinct characteristics of each district and incorporating innovative elements, the campaign seeks to unite residents and visitors in a shared experience that celebrates the city’s vibrant spirit.

As the campaign unfolds over the next five months, Hong Kong is poised to become a hub of excitement and cultural exploration. Each district will offer a unique and captivating experience, inviting individuals to immerse themselves in the vibrant fabric of this global metropolis.